Marketing a business is a key component to its success. Finding and retaining customers is what it is all about.  A good Dog Training Franchise will provide you with a strategic and tactical marketing plan that is affordable and effective. Do not fall into the trap of looking for the magic bullet and putting all your effort into one medium. Throwing money at all kinds of marketing activities is also not recommended. Each dollar you spend on your marketing should be tracked. You should be able to calculate how much each customer has cost to attain and how many customers you acquire from each marketing effort.

A good marketing plan requires ongoing and sustainable action that is well thought out and falls in line with strategically planned goals.  A last minute rush attempt at marketing once a month will not work, last minute efforts and slapdash tasks can be more destructive than effective. Plan your work and work your plan.