Louise Stapleton-Frappell B.A. Hons. PCBC-A. PCT-A. CAP3. CTDI. CWRI. DN-FSG2. DN-CPCT- Professional Canine Behaviour Consultant and Trainer – Accredited by the Pet Professional Accreditation Board

The owner and head trainer of The DogSmith of Estepona, Louise Stapleton-Frappell, studied for her Bachelor of Arts Honours Degree at the University of Leeds and, after leaving University, took her first teaching post at a school in Cartagena. This was soon followed by a move to Southern Spain where she quickly added a beautiful German Shepherd x Doberman, Bess, to the family and thus began her love of teaching dogs as well as people.  A local veterinarian put her in touch with a respected police dog trainer who passed on his knowledge and shared his love of the beautiful canines he worked with. A gorgeous Staffordshire Bull Terrier, Samson, was soon added to the family; followed by Tessa, a much-loved German Shepherd Dog, and Jambo, who, at the age of just 16 months, became the first Staffordshire Bull Terrier to become a Trick Dog Champion. Jambo has since been aired on Talent Hounds TV in Canada and was also featured as a Victoria Stilwell Positively Story.

Louise has constantly built on her knowledge and furthered her education in the field of force-free, rewards-based, science-based, ethical training and care. She was one of the first twenty people worldwide to become a Professional Canine Trainer – Accredited, through the Pet Professional Accreditation Board. This was later followed by her accreditation as a Professional Canine Behaviour Consultant.

Louise has presented at conferences internationally and has gained a reputation for expertly teaching and training humans and canines.  Her experience, her background as a teacher and her impressive pet industry credentials means she is uniquely qualified to share her skills and knowledge with both the public and pet industry professionals.

Louise loves helping dogs learn how to be the best companions possible and loves teaching pet dog guardians the skills they need to increase the bond they share with their wonderful canine companions. Louise believes training should be both fun and stress-free and is passionate about making sure that you and your pets receive the absolute best training and care, along with exceptional customer service.


  • B.A. Joint Hons Spanish & Portuguese. Subsidiary subjects: Management Economics & Industrial Management. The University of Leeds, U.K.

Industry Certifications

  • Professional Canine Behaviour Consultant - Accredited, Pet Professional Accreditation Board
  • Professional Canine Trainer - Accredited, Pet Professional Accreditation Board
  • CAP1. CAP2. CAP3.  Clicker Competency Assessment Program – Levels 1, 2 & 3 all gained with Distinction, Learning About Dogs
  • Certified Trick Dog Instructor, Do More with Your Dog
  • Fun Scent Games Instructor, DogNostics
  • Force-Free Instructor’s Award, ITDH DTC
  • K9 First Aid Certification, ITDH DTC
  • Pet First Aid Certification, The Pet Professional Guild
  • Animal Behaviour and Welfare Verified Certification, Edinburgh University
  • Dog Emotion and Cognition Verified Certification, Duke University
  • Pet Dog Ambassador Program Licensed Instructor & Assessor, PDA
  • Certified Fear Free Animal Trainer, Fear Free Pets
  • Certified Whistle Recall Instructor, Positive Dogs
  • Técnica en Modificación de Conducta Canina Profesional, ANACP.
  • Adiestradora Canina Profesional, ANACP. (Asociación Nacional de Adiestradores Caninos Profesionales)

Current Industry Roles

  • Owner & head Trainer The DogSmith of Estepona
  • Board Member The Pet Professuild Guild- a global membership organisation for pet industry professionals.
  • Regional Coordinator Spain & Steering Committee Member of Doggone Safe - Non-profit organisation dedicated to dog bite prevention through education and dog bite victim support.
  • Partner & Faculty Member of DogNostics Career College - an education and certification provider for pet professionals

Author & Instructor - DogNostics Certification Programmes & Education for Pet Professionals

  • Become a Certified Dog Training Professional
  • Canine Enrichment Technician Certification
  • Dog Training Pro Starter Kit
  • Dog Trick Instructor Program
  • Fostering Collaborative Care Instructor Program
  • Fun Scent Games Instructor Programmes. Levels 1 & 2
  • Happier Healing Program for Pet Professionals
  • Puppy Essentials - Getting Started
  • Puppy Essentials Level 1 - Your Guide to Positive Socialization & Development.
  • Puppy Essentials Level 2 - 18 Foundational Puppy Skills
  • 10 Steps to an Amazing Response to Name - Your Professional Tool-Kit
  • Train a Reliable Come When Called - Your Professional Tool-Kit
  • Walk This Way Instructor Program

Author & Instructor - DogNostics Online Programmes for Pet Dog Guardians (Owners)

  • Happier Healing Program for Pet Dog Guardians
  • How to Teach a Dog to Love a Harness
  • Pet Dog Solutions -  Bringing Your New Dog Home
  • Pet Dog Solutions - Your Guide to Positive Socialization
  • Pet Dog Solutions - The Key Training Concepts
  • Pet Dog Solutions - Essential Training Skills
  • Pet Dog Solutions - Addressing Common Problem Behaviors
  • Teaching Self-Control in the Presence of Food


Published Articles on Dog Training & Behaviour

  • Barks from The Guild - Industry Trade Magazine for the Pet Professional Guild
  • Blogs from the Guild, The Pet Professional Guild



Event Speaker

  • The Pet Professional Guild Summit, Tampa, Florida, U.S.A. (2015)
  • Virtual Pet Care Summit. (2015)
  • PPGBI Force-Free Mini-Summit, Leeds, England (2016)
  • PPGBI Educational Roundup, Edinburgh, Scotland. (2017)
  • Pet Professional Guild Educational Summit, Orlando, Florida, U.S.A. (2017)
  • PPG Training & Behavior Event at Best Friends Animal Sanctuary, Kanab, Utah. U.S.A, (2018)
  • Geek Week – For the Love of Science, Virtual Educational Summit, co-hosted by The Pet Professional Guild, The Pet Professional Guild British Isles, The Pet Professional Guild Australia, Association of INTODogs, The Association of Pet Dog Trainers Australia, The UK College of Scent Dogs, Canine Arthritis Management. (2020)

Professional Memberships

  • The Pet Professional Guild
  • The Pet Professional Guild British Isles
  • UK Dog Behaviour and Training Charter
  • The Association of Professional Dog Trainers
  • Doggone Safe
  • Asociación Nacional de Adiestradores Caninos Profesionales


My promise to you

As a DogSmith professional, I pledge to use my knowledge and skills for the benefit of pet owners and their pets.

I will practice my profession conscientiously with dignity, and in keeping with the principles of The DogSmith ethics, mission, vision and values.

I accept as a lifelong obligation, the continual improvement of my professional knowledge and competence.

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My credentials

Adiestradora Canina Profesional
Certificate Tecnico en Modification de Conducta Canina
UK Dog Behaviour and Training
PPG Member Badge
PIAI organisational member
Dog Emotion and Cognition Verified Certification
Animal Behaviour and Welfare Verified Certification
DN-CET – Certified Canine Enrichment Technician
Fear Free Certified