First CNBC announces they will air the pet food documentary A Dog's Breakfast.  Then they remove it from the schedule with no set date to reschedule.  Did CNBC remove the documentary from the schedule because of pressure of Big Pet Food?

When I heard from many Pet Owners that the documentary Pet Food:  A Dog's Breakfast did not show on the CNBC schedule, I sent CNBC an email question what happened.  This is the response I received...

Dear Susan,
Thank you for your submission to the CNBC Customer Care Team.  At this time we are unsure of when Pet Food: A Dog's Breakfast will air.

You can view the full TV programming schedule at the following link: The schedule changes each week, so please check back on Sunday or Monday to view the schedule.  You can also check your local listings for advanced scheduling.

After the show premieres, you can often view the full video by following these steps:

croll down the page and view the lists to the left.
•    Click on the program you wish to view.
If you have any further questions or comments, please respond to this note and provide as much additional information as possible.  We will make every effort to respond to your email within 24 hours.

Thank you for choosing CNBC.
K Epling
CNBC Customer Care

Because CNBC didn't tell me when or if the film would air or why the film was removed from the schedule, I emailed them again.  Three days later, with no response, I called their Viewer Services phone number (which was difficult to find).

I spoke with Lisa who told me A Dog's Breakfast was "removed from the schedule this week" and their was no specific date set to air the film; she advised I should just "keep watching the schedule".  I asked her why the film was removed...she didn't know why.  So I asked to speak to someone that would know why.  She said a supervisor would return my call.

Within a few minutes, Shannon returned my call.  Shannon stated she did not have a reason the film was removed from the schedule; that "CNBC reserves the right to change programming at any time".  I told Shannon that "this film was aired in Canada over three years ago.  I spoke with the producers of the documentary - Yap Films - and they shared with me how difficult it was to get interest in the film from U.S. television." I shared with Shannon that I've seen the film and it contains some "damming evidence against the pet food industry".  I also shared with Shannon that because of the content in the film, Pet Owners are going to feel that CNBC has caved to the pressure of Big Pet Food and their big advertising budgets.

Shannon advised me that CNBC would welcome emails or letters from Pet Owners; "to give CNBC an indication of what the views want".  So...if you want to see Pet Food:  A Dog's Breakfast, tell CNBC.

You can email them at

Or write them at...

900 Sylvan Avenue
Englewood Cliffs, NJ  07632

Here's hoping CNBC listens.

Wishing you and your pet the best,

Susan Thixton
Truth about Pet Food
Petsumer Report