To Teach or To Train?

  By Niki Tudge Whether we train, teach, or both, what are we ultimately impacting? Buckingham and Coffman (1999) differentiate between skills, knowledge and talent and propose that, together, they form the three elements of any one person’s performance. The...

So You Want To Become A Dog Trainer?

by Niki Tudge Many people working professionally in the pet care industry have different letters or alphabet soup as I term it behind their names, in their email signature and on their business cards. There is a selection of colleges, online schools and professional...

The Marketing Equation That Works!

The Marketing Equation Once you have a marketing plan in place I can guarantee it will include activities like social media posts, newsletters or simple sales tools such as rack cards, business cards or home printed flyers for community notice boards. These can be...